What Does HR Should Do During Open Enrollment?

What Does HR Should Do During Open Enrollment?

Health benefits are a crucial component of employees’ compensation packages, and open enrollment is a pivotal period for both employers and their HR departments and employees. It’s the time when employees can enroll in health benefits if they don’t already have them and make changes to their existing health-related benefits plans. The HR department plays a central role in facilitating this process.

In this blog, we will discuss the essential tasks that HR should undertake during the open enrollment process.

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During the open enrollment period, there are a multitude of tasks that HR or an HR department should address. In the latter part of this blog, we will focus on some of the most crucial actions they need to take.

  1. Offer educational resources: Many employees may not have a thorough understanding of their benefit options. Making decisions without adequate information can lead to regrettable choices. HR departments aim to avoid such situations because they are detrimental to both the employee and the company. To prevent this, HR should provide educational materials, such as brochures, videos, webinars, and more, enabling employees to make well-informed decisions.
  2. Communicate with employees: Effective communication is essential for the success of any endeavor, and open enrollment is no exception. HR departments play a crucial role in ensuring a successful open enrollment period by maintaining clear and timely communication with employees. To achieve this, they can employ various communication channels, including emails, messages, phone calls, Zoom meetings, and formal gatherings, with the aim of reaching as many employees as possible. It’s paramount that the language used in these communications is clear and easily understandable for all employees. Through these communication efforts, HR can provide vital information about open enrollment, including important dates and details about the available benefits such as updated benefits information.
  3. Verify Employee Eligibility: It’s crucial for HR to accurately determine which employees are eligible for specific health benefits. Avoiding errors and ensuring compliance is of utmost importance in this process. Employee eligibility is influenced by various factors, including family members, salary, job designation, and their affiliation with the company. HR should carefully assess all relevant factors to confirm eligibility, ensuring that only eligible individuals are enrolled in the benefit plans.
  4. Simplify the Process: To enhance overall efficiency and effectiveness, HR should take specific actions and utilize software systems to streamline the entire process. This approach will significantly expedite the enrollment process for employees, making changes faster and more efficient. Employees can enroll and easily modify their health plans, add dependents, or adjust contribution levels, and these changes can be implemented promptly.
  5. Monitor deadlines: To enhance the efficiency and effectiveness of the open enrollment process, HR should closely monitor deadlines and communicate them clearly to employees. This proactive approach ensures that all enrollments and changes occur within the specified timeframe. By diligently monitoring deadlines and keeping employees informed about important dates, HR can minimize requests for changes or enrollments after the deadlines have passed.
  6. Maintain compliance: HR must stay informed about federal and state regulations related to employee benefits and the open enrollment process to ensure compliance. This involves closely monitoring laws like the Affordable Care Act (ACA) to prevent potential penalties and legal complications, ultimately safeguarding both the organization and its employees.
  7. Open Enrollment Evaluation: After the open enrollment process concludes, HR takes the next step by thoroughly evaluating and analyzing the entire procedure. This involves identifying what went smoothly, what deviated from the plan, and drawing meaningful conclusions from these insights. Valuable insights can be gleaned from employee feedback and the successful execution of new enrollments and changes, shedding light on the aspects that performed exceptionally well. Armed with these findings, HR can make informed decisions to improve the open enrollment process for the following year.


HR’s role during open enrollment is pivotal to ensure a smooth and successful process. From providing educational resources to effective communication, verifying eligibility, streamlining procedures, monitoring deadlines, and maintaining compliance, HR’s efforts are instrumental in safeguarding both employees and the organization. Additionally, the post-enrollment evaluation enables HR to make data-driven decisions, enhancing the process year by year. HR’s dedication to these tasks is a cornerstone of efficient open enrollment and contributes to the overall well-being of the workforce and the company.

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